A Web document. A Web page is a text file coded in HTML, which may also contain JavaScript code or other commands.

 

The opening or main page of a website, intended chiefly to greet visitors and provide information about the site or its owner.

 

 

A Web "supersite" that provides a variety of services including Web search, news, free e-mail, discussion groups, shopping and links to other sites. The major general-purpose Web portals are Yahoo!, MSN and AOL. Many portals allow the home page to be personalized. Prior to the Web, CompuServe and AOL functioned as portals, aggregating information from various sources.

 

Portals also serve vertical markets. The vertical portal (vortal) provides news and articles for a particular industry such as IT, banking or insurance. It may also include general information such as top news stories and weather.

 

computer network consisting of a collection of internet sites that offer text and graphics and sound and animation resources through the hypertext transfer protocol.

 

international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises (called gateways or service providers) that enable individuals to access the network.

 

An inhouse Web site that serves the employees of the enterprise. Although intranet pages may link to the Internet, an intranet is not a site accessed by the general public.

 

A Web site for customers rather than the general public. It can provide access to research, current inventories and internal databases, virtually any information that is private and not published for everyone. An extranet uses the public Internet as its transmission system, but requires passwords to gain entrance. Access to the site may be free or require payment for some or all of the services offered.

 

A series of alphanumeric strings separated by periods, such as www.doteffect.net, that is an address of a computer network connection and that identifies the owner of the address.

 

Making a Web site available on the Internet.

 

(Electronic-COMMERCE) Doing business online, typically via the Web. It is also called "e-business," "e-tailing" and "I-commerce." Although in most cases e-commerce and e-business are synonymous, e-commerce implies that goods and services can be purchased online, whereas e-business might be used as more of an umbrella term for a total presence on the Web, which would naturally include the e-commerce (shopping) component.

 

(Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. An e-business site may be very comprehensive and offer more than just selling its products and services. For example, it may feature a general search facility or the ability to track shipments or have threaded discussions. In such cases, e-commerce is only the order processing component of the site.

 

A Payment Gateway is an e-commerce service that authorizes payments for e-businesses and online retailers. It is the equivalent of a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant.

 

A merchant account allows a business to accept credit cards, debit cards, gift cards and other forms of electronic payment. This is also widely known as payment processing or credit card processing. A merchant, a business owner who receives payment for their goods or services, must apply for a merchant account. The merchant account may be or may not be established based on several factors of which risk is the most important. Merchants who own businesses with no credit and have poor credit may find it difficult to establish a merchant account.

 

A search engine is a program designed to help find information stored on a computer system such as the World Wide Web, or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of references that match those criteria. Search engines use regularly updated indexes to operate quickly and efficiently. Without further qualification, search engine usually refers to a Web search engine, which searches for information on the public Web. Other kinds of search engine are enterprise search engines, which search on intranets, personal search engines, which search individual personal computers, and mobile search engines.

 

Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. They make a profit by selling the online campaign to the advertisers and paying the sites to distribute them. Such organizations may also provide software tools and/or adservers that enable an organization to deliver the ads it generates itself.

 

Internet marketing is the use of the Internet to advertise and sell goods and services. Internet Marketing includes pay per click advertising, banner ads, e-mail marketing, search engine marketing (including search engine optimization), blog marketing, and article marketing.
 

Search Engine Marketing, SEM 
In Internet marketing, search engine marketing, or SEM, is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs).

 

Search Engine Optimization, SEO
Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top ranked results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden inside meta tags. Search engines use different criteria for indexing, and those criteria may change. Thus, it becomes increasingly difficult to satisfy every one equally. Yahoo! and other directory-oriented search sites manually index a Web site, which may provide the best results for the user.

 

SSL
(Secure Sockets Layer) The leading security protocol on the Internet. Developed by Netscape, SSL is widely used to do two things: to validate the identity of a Web site and to create an encrypted connection for sending credit card and other personal data. Look for a lock icon at the bottom of your browser when you order merchandise on the Web. If the lock is closed, you are on a secure SSL or TLS connection.

 

Web application, Web-Based Application, Online Application
In software engineering, a web application - sometimes called a webapp and much less frequently a weblication - is an application that's accessed with a web browser over a network such as the Internet or an intranet. Web applications are popular due to the ubiquity of the browser as a client, sometimes called a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity. Web applications are used to implement webmail, online retail sales, online auctions, wikis, discussion boards, weblogs, MMORPGs, video logging, and perform many other functions.

 

(HyperText Markup Language) The document format used on the Web. Web pages are built with HTML tags (codes) embedded in the text. HTML defines the page layout, fonts and graphic elements as well as the hypertext links to other documents on the Web. Each link contains the URL, or address, of a Web page residing on the same server or any server worldwide, hence "World Wide" Web.

 

(Active Server Page) A Web server technology from Microsoft that allows for the creation of dynamic, interactive sessions with the user. An ASP is a Web page that contains HTML and embedded programming code written in VBScript or Jscript. It was introduced with Version 3.0 of Microsoft's Internet Information Server (IIS). When IIS encounters an ASP page requested by the browser, it executes the embedded program. ASPs are Microsoft's alternative to CGI scripts and JavaServer Pages (JSPs), which allow Web pages to interact with databases and other programs. Third- party products add ASP capability to non-Microsoft Web servers. The Active Server Page technology is an ISAPI program and ASP documents use an .ASP extension.

 

ASP.NET is a set of web development technologies marketed by Microsoft. Programmers can use it to build dynamic web sites, web applications and XML web services. It is part of Microsoft's .NET platform and is the successor to Microsoft's Active Server Pages (ASP) technology.

 

A weblog (usually shortened to blog, but occasionally spelled web log or weblog) is a web-based publication consisting primarily of periodic articles, most often in reverse chronological order. The term blog is a blend of the terms web and log, leading to web log, weblog, and finally blog. Authoring a blog, maintaining a blog or adding an article to an existing blog is called blogging. Individual articles on a blog are called "blog posts," "posts" or "entries". A person who posts these entries is called a blogger.

 

RSS is a family of web feed formats, specified in XML and used for Web syndication. RSS is used by (among other things) news websites, weblogs and podcasting. Web feeds provide web content or summaries of web content together with links to the full versions of the content, and other metadata. RSS, in particular, delivers this information as an XML file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, web feeds allow a website's frequent readers to track updates on the site using an aggregator.

 

Podcasting is the method of distributing multimedia files, such as audio programs or music videos, over the Internet for playback on mobile devices and personal computers. Podcasts are distributed using either the RSS or Atom syndication formats. The term podcast, like "radio", can mean both the content and the method of delivery. The host or author of a podcast is often referred to as a "podcaster".

 

Web 2.0 encapsulates the idea of the proliferation of interconnectivity and interactivity of web-delivered content. Tim O'Reilly regards Web 2.0 as the way that business embraces the strengths of the web and uses it as a platform. O'Reilly considers that Eric Schmidt's abridged slogan, don't fight the Internet, encompasses the essence of Web 2.0 - building applications and services around the unique features of the Internet, as opposed to expecting the Internet to suit as a platform (effectively "fighting the Internet").

 

Ajax, sometimes written as AJAX (shorthand for Asynchronous JavaScript + XML), is a group of interrelated web development techniques used to create interactive web applications or rich Internet applications. With Ajax, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page. The use of Ajax has led to an increase in interactive animation on web pages. Data is retrieved using the XMLHttpRequest object or through the use of Remote Scripting in browsers that do not support it. Despite the name, the use of JavaScript and XML is not actually required, nor do the requests need to be asynchronous.

 

A content management system (CMS) is a computer application used to create, edit, manage, search and publish various kinds of digital media and electronic text. CMSs are frequently used for storing, controlling, versioning, and publishing industry-specific documentation such as news articles, operators' manuals, technical manuals, sales guides, and marketing brochures. The content managed may include computer files, image media, audio files, video files, electronic documents, and Web content. These concepts represent integrated and interdependent layers. There are various nomenclatures known in this area: Web Content Management, Digital Asset Management, Digital Records Management, Electronic Content Management and so on. The bottom line for these systems is managing content and publishing, with a workflow if required.